Bass University Basics here to talk about how to select lure color. Lure & bait color is a big part of fishing and there are so many choices. How do we select from the hundreds and thousands of colors? Learn how to use 2 main techniques for selecting the right color: match the hatch (which is picking lure colors based on what fish / bass are feeding on in their natural habitat). Learn how to find the main forage, or what bass eat on the body of what you plan on fishing. Learn if the fish traditionally feed on shad, bluegill, crawfish or something else. You can also visit the lake or river and observe the forage bass are feeding on. If you want to learn how to choose the right lure colors when building your bass fishing arsenal, this is the video for you.

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