FEATURED PRODUCTS:
Rapala Shadow Rap: http://www.rapala.com/rapala/lures/shadow-rap-series/shadow-rapandreg/Shadow+Rap.html?cgid=rapala-lures-shadow#start=1&cgid=rapala-lures-shadow

Rapala Shadow Rap Deep: http://www.rapala.com/rapala/lures/shadow-rap-series/shadow-rapandreg-deep/Shadow+Rap+Deep.html?cgid=rapala-lures-shadow#start=1&cgid=rapala-lures-shadow

Find out how bass feed in some cold water situations and why a jerkbait, like the Rapala Shadow Rap is so key in creating reaction strikes at these times. Bassmaster Elite and Rapala Pro Angler, Brandon Palaniuk explains.