FEATURED PRODUCTS:
Rapala Shadow Rap Shad: http://www.rapala.com/rapala/lures/shadow-rap-series/shadow-rapandreg-shad/Shadow+Rap+Shad.html?cgid=rapala-lures-shadow#start=1&cgid=rapala-lures-shadow

Rapala Shadow Rap Shad Deep: http://www.rapala.com/rapala/lures/shadow-rap-series/shadow-rapandreg-shad-deep/Shadow+Rap+Shad+Deep.html?cgid=rapala-lures-shadow#start=1&cgid=rapala-lures-shadow

A jerkbait is built to have an erratic action, mimicking a baitfish. But many times it’s the subtle moves or action that gets a fish to commit. The Shadow Rap® Shad is a jerkbait that is capable of emitting very subtle flutters, rolls, shimmys and flashes that other jerkbaits on the market are simply incapable of. Watch our Rapala Professional Anglers, Mike Iaconelli, Jacob Wheeler and Brandon Palaniuk explain and display these subtle actions.